Campaign planning
Define your audience, business objective, campaign scope and intended outcomes.
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Advertising & strategy
A focused approach to digital advertising.
Explore Facebook campaign strategy, audience planning and measurement. Begin with clear objectives, a realistic budget and an agreed way to evaluate results.
Kelly Sikkema
International
Service scope
Start with a clear objective.
Agree goals, audiences, budgets and measurement before committing to an advertising campaign.
Audience and creative strategy
Consider audience needs, relevant messaging and creative formats for your campaign.
Measurement and reporting
Agree conversion definitions, reporting intervals and the evidence used to assess performance.
Campaign optimisation
Review available campaign data and discuss adjustments to budget, audience and creative.
From the journal
Useful ideas for your next step.
Kelly Sikkema
Build a campaign sheet that separates clicks from outcomes
A global marketing measurement guide: organise campaign names, traffic evidence and business outcomes while making assumptions and attribution limits visible.
Read article: Build a campaign sheet that separates clicks from outcomesA clear next step
A better brief creates a clearer conversation.
Define the decision you want your advertising to support, then agree how progress will be evaluated.
- Share your objective
Describe the business, audience and outcome you want to work towards.
- Agree the scope
Discuss channels, creative requirements, budgets, responsibilities and campaign timing.
- Set the measurement
Confirm conversion definitions, reporting and the assumptions behind performance claims.
Helpful information
Before you take the next step.
Clear answers about this website, the information provided and how to enquire.
What services are described?
The existing website describes Facebook advertising strategy, campaign management, targeting and measurement.
Are campaign results guaranteed?
No. Performance depends on the offer, market, budget, creative and measurement conditions.
How can I enquire?
Use the contact form to describe your organisation, objectives and intended campaign scope. An enquiry does not confirm a campaign booking.
Contact
Start a conversation.
Send a general enquiry about Facebook Ads Agency Global. An enquiry does not confirm an application, booking, purchase or appointment.
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